Single Most Important Word In Marketing

The Single Most Important Word In Marketing And How To Use It! by Dr. Jeffrey Lantin ----------------------------- To get more articles and talk to our LIVE staff in the member area sign up here: http://www.InstantComputerBiz.com ----------------------------- Let's get one thing clear from the start: business is and always will be about one thing and one thing only: getting people to buy what you're selling. But to achieve this goal, you have to have prospects. Therefore getting people to raise their hands and shout 'I'm a valuable prospect' becomes something you must do every single day. One word, one all-important, potent word helps you do this... and that word is FREE! This little four-letter word is the key to making UNLIMITED amounts of money. Pay close attention, and I'll show you why. People Today Are Surfeited. You've Got To Motivate Them To MOOOVE! The first thing you need to know about today's customers is that they have way too much stuff. Their lives are crammed with things, more things, an avalanche of things. However, if we as entrepreneurs are to achieve our financial goals, we must get them to buy STILL MORE! The first step towards this objective is motivating them to contact you and begin the sales process. Here's where that incredibly significant word FREE comes in. FREE is the key to getting people to take action now. Here's one sure-fire way to profit from it every single day. Create A Free Report & Laugh All The Way To The Bank One incredibly lucrative way to use 'free' is by creating a FREE REPORT. For instance, say you're running a home remodeling business. Your profit on a job runs between 15-20% of the total. Thus customers are VERY lucrative. But you've got a ton of competitors, as even the most cursory glance at the Yellow Pges will confirm. It's FREE to the rescue! First, consider what people most want to know, then generate a free report that speaks directly to them, like: 'The 5 costliest mistakes you'll make when remodeling your kitchen. This report is your key to avoiding them!' Note the way this is stated: it most assuredly doesn't say 'Buy From Me.' Instead, the report is based on solid information you've picked up from a lifetime of experience. In other words, it has VALUE! It's the desire of the prospect to get this value that motivates him to respond. Your report should be 3-5 pages in length and should be given an actual dollar value, like $9.95. People want things they get for free to be worth much. Crucial follow-up details on how customers can get in touch with you should be included in a Resource Box. To see what one looks like, check out the end of this article. Now whip up an ad like this: Amazing FREE Report shows you the 5 costliest mistakes you'll make when remodeling your kitchen. Get this to avoid them and save THOUSANDS of dollars! $9.95 retail value. FREE NOW! Call (phone) or email (email address) with your name, address, email address, and phone. Get your NO OBLIGATION report FREE TODAY! Give this ad the broadest possible distribution on your website, in email, in stationery files, even on your business cards and letterhead! Remember, the most people who get this free report, the most money you'll make day in, day out. Conclusion In truth, the people you need to attract as customers could probably get by another day without what you're selling. But as entrepreneurs in hot pursuit of our increasing fortune, we can NEVER let them know that. Instead our job is to get them all hot and bothered about the value we offer them, so hot and bothered that they'll buy today instead of postponing until tomorrow. One powerful word, one magic word -- FREE -- is the key to making this happen. Resource Dr. Lant offers you a FREE copy of his new 17thTV h book: A Self-Made Internet Multi-Millionaire Tells You EXACTLY How To Make Money Online Every Single Day Read this at once. You can start profiting TODAY! $24.95 retail value. To get yours FREE today, go to http://InstantComputerBiz.com About The Author Harvard-educated Dr. Jeffrey Lant is one of the best known marketers on earth. He's author of 17 books including the marketing classic 'Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them... NOW!' available at http://www.InstantComputerBiz.com and hundreds of practical business-building articles. He'll help you profit online FREE whatever your business. Go to http://www.InstantComputuerBiz.com and sign-up for the complete schedule of his live online programs! John Silva - President InstantComputerBiz.com & Worldprofit Dealer Email: joaoa.desilva2016@gmail.com URL: http://www.InstantComputerBiz.com